The first samples came back this week. Some of them were wrong in the best way — a collar that sat lower than we drew it, a weight of cotton that felt heavier in the hand than on paper. We kept those.
We are designing for people who move for a living, and for people who just love watching them. That tension is the whole brief. It has to work on the walk to the gym and long after you’ve stopped playing.
SET 001 is menswear, for Fall/Winter 26/27. More soon.